🎁 Drive more donations to Open Food Facts (tracker)

[teolemon]

Who for

• potential donators

What

• Donations = Volumes of visitors * Conversion * Average donation. We should play on all 3 levels.

🎯 Tasks

Priorities

Beta Give feedback

1. P0: Fix the sharp drop (-50%) in donation pageviews that happened after the launch of the web and web mobile version redesign of Open Food Facts
2. Mobile app: How to handle donations smooth-app#64

Increase the volume of visitors

Beta Give feedback

1. 🕷️ Indexation (tracker) #7583
   5 of 14
   ⏰ Stale 🕷️ SEO +2

Increase impression of donation banners

Beta Give feedback

1. How to handle donations smooth-app#64
   P2 help wanted ⚙️ Settings 🎁 Donations 🎨 Mockups available +5
2. We already display the banner year long to everybody. It's probably already maximized on the web ?
3. Update the Mobile taglines for the 2022 donation campaign #7626
   🎁 donations 🤳🥫 tagline +2

Increase recurring donations (email)

Beta Give feedback

1. Associate donations with Open Food Facts contribution account, and grant a special badge ?
2. Ask last year donators why they donated
3. Send a customized campaign for those donators
4. Use the reset email to reengage users for donations #6697
   onboarding ⏰ Stale 🎁 donations 👥 User management 🔐 Password reset +5

Increase the conversion of visitors

Beta Give feedback

1. Craft various messages and formats and test their efficiency
2. Turn the donation prompt on the product page into a Knowledge panel #6348
   ⏰ Stale 🎁 donations 📖 Knowledge Panels +3
3. Put the donation form JS directly on the page, reducing friction to a maximum (using for instance easy 1 click system like Google and Apple Pay, PayPal, in addition to credit card autofillable forms)
4. Reintroduce the checkbox to show the donation banner again if you collapsed it #7621
   ⏰ Stale 🎁 donations 🎨 New design 🎯 P0 +4

Increase the average donation

Beta Give feedback

1. Gear the donation form towards repeat donation
2. Find ways to increase the average donation

Why

• To ensure we have a more equilibrated, sustainable budget

Done

• Update the budget CTA to 2022 #5710
• Localize the donate banner text in .po files #4639
  • i18n donations #5724
• update donate banner with text banner #4637

Part of

• 🎯 What can I work on ? #5529

[github-actions]

This issue is stale because it has been open 90 days with no activity.

[github-actions]

This issue has been open 90 days with no activity. Can you give it a little love by linking it to a parent issue, adding relevant labels and projets, creating a mockup if applicable, adding code pointers from https://github.com/openfoodfacts/openfoodfacts-server/blob/main/.github/labeler.yml, giving it a priority, editing the original issue to have a more comprehensive description… Thank you very much for your contribution to 🍊 Open Food Facts