Content: Add pages for refer a friend program (#821)

content/about/friend.md

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+title = "Friend Referral Program"
+description = "Join Our State College Community"
+url = "/friend/"
+modal-exclude = true
+no-index = true
+image = "2022/06/01hb-4958-4rxz-4t0q.png"
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+
+Thanks for your interest in Spotlight PA State College. And thanks to your friend for referring you!
+
+Please fill out the form below to join our free newsletter, Talk of the Town, and get the news that matters to your community — from the PA Wilds to Happy Valley — every Thursday.
+
+Plus, you’ll get your friend one step closer to swag, including Spotlight PA-branded sunglasses, t-shirts, and totes. Want to join in? Feel free to share this page with others!
+
+You’ll receive an email from us shortly confirming your subscription.
+
+<iframe
+  src="https://docs.google.com/forms/d/e/1FAIpQLScWvdQXBSL19NGT_94kta9S_yLXR59k4jqW21pHq9oyvKbDrw/viewform?embedded=true"
+  style="aspect-ratio: 640/1097; width: 100%; height: auto;"
+  class="custom-scrollbar"
+  scrollin="yes"
+>Loading form…</iframe>

content/about/refer-a-friend.md

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+title = "Friend Referral Program"
+description = "Share Talk of the Town"
+url = "/referafriend/"
+no-index = true
+modal-exclude = true
+image = "2025/01/01kr-nttj-67nv-5fmr.png"
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+
+{{<picture src="2025/01/01kr-nttj-67nv-5fmr.png" width-ratio="400" height-ratio="280" focus="ce" description="Nab Our Swag!">}}
+
+Thanks for being a part of the Spotlight PA State College community. We’re very proud of our free weekly newsletter, Talk of the Town, and want as many Pennsylvanians as possible to get access to the local stories, unique events, and beautiful north-central PA photos that we share.
+
+That’s where you come in. We want to reward loyal readers who share our reporting with friends, family, co-workers, and neighbors.
+
+The reward? Anytime someone you refer subscribes to Talk of the Town, you get one step closer to free Spotlight PA swag.
+
+Easy, right? All you have to do is send **[this link](/friend/) (https://spotlightpa.org/friend/)** to as many people as you want. We’ll keep track of who signs up and send you Spotlight PA swag based on the number of referrals.
+
+- **[Sunglasses](https://shop.spotlightpa.org/products/spotlight-pa-sunglasses): Three referrals**
+- **Sunglasses + [T-shirt](https://shop.spotlightpa.org/products/spotlight-pa-t-shirt): Six referrals**
+- **Sunglasses + T-shirt + [Pennsylvania Tote Bag](https://shop.spotlightpa.org/products/pennsylvania-tote-bag): Ten referrals**
+
+{{<picture src="2025/01/01kr-nvdx-d8hb-0ws1.png" width-ratio="400" height-ratio="250" focus="no" description="Spotlight PA T-shirt">}}
+
+We’ll run this program through the month of February and will start sending out swag in March 2025.
+
+Thanks for participating!