Market Basket Analysis - Instacart dataset
This code follows the following order:
- Load packages and set repo directory
- Loading data and cleaning/pre-processing data
- Exploratory analysis: Most purchased products etc..
- A set of rules, with different parameters, that return a set of "itemsets" depending on how strictly these rules are.
- Sorting rules by confidence and lift.
- Multiple visualizations using arulesViz.