groceries

Market Basket Analysis - Instacart dataset

This code follows the following order:

1. Load packages and set repo directory
2. Loading data and cleaning/pre-processing data
3. Exploratory analysis: Most purchased products etc..
4. A set of rules, with different parameters, that return a set of "itemsets" depending on how strictly these rules are.
5. Sorting rules by confidence and lift.
6. Multiple visualizations using arulesViz.