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Added the 'new_customer' parameter on the 'purchase' event #412

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merged 1 commit into from
Mar 12, 2024
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Added the 'new_customer' parameter on the 'purchase' event #412

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1 change: 1 addition & 0 deletions readme.txt
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Original file line number Diff line number Diff line change
Expand Up @@ -95,6 +95,7 @@ Release date: 2024-MM-DD
Find out about what's new in our [our release post](https://gtmkit.com/gtm-kit-1-20/).

#### Enhancements:
* Added support for the 'new_customer' parameter on the 'purchase' event, which is used for customer acquisition reporting and Google Smart Shopping campaigns.
* Added a debug log for debugging the 'purchase' event without make a purchase.

#### Bugfixes:
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6 changes: 4 additions & 2 deletions src/Integration/WooCommerce.php
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Expand Up @@ -8,6 +8,7 @@

namespace TLA_Media\GTM_Kit\Integration;

use Automattic\WooCommerce\Admin\API\Reports\Orders\Stats\DataStore;
use Automattic\WooCommerce\StoreApi\StoreApi;
use Automattic\WooCommerce\StoreApi\Schemas\ExtendSchema;
use Automattic\WooCommerce\StoreApi\Schemas\V1\CartItemSchema;
Expand Down Expand Up @@ -561,14 +562,15 @@ public function get_purchase_event( WC_Order $order, array $data_layer = [] ): a
$order_value -= $shipping_total;
}

$data_layer['event'] = 'purchase';
$data_layer['ecommerce'] = [
$data_layer['event'] = 'purchase';
$data_layer['ecommerce'] = [
'transaction_id' => (string) $order->get_order_number(),
'value' => (float) $order_value,
'tax' => (float) $order->get_total_tax(),
'shipping' => (float) $shipping_total,
'currency' => $order->get_currency(),
];
$data_layer['new_customer'] = ! DataStore::is_returning_customer( $order );

$coupons = $order->get_coupon_codes();

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