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EDU-13802 - Analytics on Store Framework #1598

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Create analytics-on-store-framework.md
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34 changes: 0 additions & 34 deletions docs/guides/vtex-io/Storefront-Guides/google-tag-manager.md
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34 changes: 34 additions & 0 deletions ...o/Storefront-Guides/store-framework-configuring-analytics-google-tag-manager.md
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---
title: "Configuring Analytics (Google Tag Manager)"
slug: "store-framework-configuring-analytics-google-tag-manager"
hidden: false
createdAt: "2022-01-13T14:20:38.126Z"
updatedAt: "2024-12-26T15:07:42.158Z"
excerpt: "Discover how to manage Analytics on Store Framework using the Google Tag Manager app."
---

To manage Analytics on [Store Framework](https://developers.vtex.com/docs/guides/store-framework), you need to install the [Google Tag Manager (GTM) app](https://developers.vtex.com/docs/apps/vtex.google-tag-manager), which is a first-party solution that integrates your VTEX account with [Google Tag Manager](https://tagmanager.google.com), a JavaScript and HTML tag management system provided by Google for tracking user browsing.

The app allows you to manage website tags without accessing the store source code, allowing you to add, edit, or remove tags easily, and provides user browsing tracking for Google Analytics.

> ⚠️ This app is only available for stores built with [Store Framework](https://developers.vtex.com/docs/guides/store-framework). For stores built with Legacy CMS Portal, see [Configuring Google Tag Manager](https://help.vtex.com/en/tutorial/how-to-setup-google-analytics-in-vtex-store--G2P0rmSrEiqCcmUMyUUwG#configuring-google-tag-manager).

![gtm-overview](https://cdn.jsdelivr.net/gh/vtexdocs/dev-portal-content@main/images/google-tag-manager-0.png)

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[markdownlint] reported by reviewdog 🐶
MD033/no-inline-html Inline HTML [Element: Flex]


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[markdownlint] reported by reviewdog 🐶
MD033/no-inline-html Inline HTML [Element: WhatsNextCard]

title="Installing Google Tag Manager"
description="Learn how to install the Google Tag Manager app in your VTEX store."
linkTo="/docs/guides/vtex-io-documentation-installing-google-tag-manager"
linkTitle="Learn more"
/>

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[markdownlint] reported by reviewdog 🐶
MD033/no-inline-html Inline HTML [Element: WhatsNextCard]

title="Setting up Google Tag Manager"
description="Set up the Google Tag Manager app with variables, triggers, and tags."
linkTo="/docs/guides/vtex-io-documentation-setting-up-google-tag-manager"
linkTitle="Learn more"
/>

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MD009/no-trailing-spaces Trailing spaces [Expected: 0 or 2; Actual: 1]

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MD047/single-trailing-newline Files should end with a single newline character

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[markdownlint-fix] reported by reviewdog 🐶

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0 ...front-Guides/storefront-best-practices.md → ...st-practices/storefront-best-practices.md
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0 ...efront-getting-started-with-lighthouse.md → ...efront-getting-started-with-lighthouse.md
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2 changes: 1 addition & 1 deletion docs/guides/vtex-io/Storefront-Guides/storefront-seo.md
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Expand Up @@ -37,7 +37,7 @@ In Legacy CMS Portal stores, the SEO settings for the home page, such as `meta t

For stores developed with Store Framework, the SEO settings for the home page are configured through *Store Settings > Storefront > Store*. Learn more in [Configuring SEO in your Store Framework store](https://help.vtex.com/pt/tutorial/configuring-seo-in-your-store--1sKskEsjUSvgHyqM8oknVR). To enhance SEO for product listing pages, see [Improving the SEO of Product Listing Pages](https://help.vtex.com/en/tutorial/improving-the-seo-of-product-listing-pages--UrQtlKAMuSaLBP5wG9ftG).

For FastStore stores, see [Configuration options for faststore.config.js](https://developers.vtex.com/docs/guides/faststore/project-structure-config-options).
For FastStore stores, see [Configuration options for discovery.config.js](https://developers.vtex.com/docs/guides/faststore/project-structure-config-options).

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