use cases pt2

docs/content/guides/6.multistore/1.introduction/3.use-cases.md

@@ -5,17 +5,30 @@ layout: default
 
 # Use cases
 
-## Scaling to new touchpoints
+**Scaling to new touchpoints**
 
-Expanding to new touchpoints—mobile apps, marketplaces, in-store kiosks—seems like a logical step to reach more customers. However, without a unified approach, each addition introduces inefficiencies and fragmentation.
+Expanding to new touchpoints—mobile apps, marketplaces, in-store kiosks—introduces unexpected complexities that can slow down innovation and increase operational burdens.
 
-Take a retailer that starts with an online store and later launches a mobile app, an in-store kiosk, and integrates with third-party marketplaces. Each of these requires separate development, unique integrations, and individual maintenance. A simple feature update, like a new product recommendation engine, must be implemented separately across multiple platforms, leading to inconsistencies and slow rollouts. The website may get the feature first, while the mobile app lags behind due to separate deployment cycles, and the kiosk might not support it at all.
+- **Inconsistent Feature Rollouts** – Each touchpoint often requires separate development, meaning that new features must be built and deployed multiple times. A product recommendation engine, for example, might launch on the website first, take weeks to arrive on mobile, and never make it to in-store kiosks due to technical constraints.
+- **Fragmented Development and Maintenance** – Every platform comes with its own technical stack, integration requirements, and release cycles. Maintaining consistency across them requires redundant effort, slowing down iteration and increasing costs.
+- **Difficult Debugging and Troubleshooting** – Bugs behave differently across touchpoints. A checkout issue might occur only in the mobile app but not on the website, forcing teams to debug and fix problems separately rather than solving them in one place.
+- **Performance and Data Synchronization Issues** – Real-time inventory updates, pricing changes, and user sessions need to be in sync across all touchpoints. Without a centralized approach, discrepancies arise, leading to poor customer experiences.
 
-This disjointed approach also impacts debugging. A bug in a checkout flow might behave differently across platforms, forcing teams to troubleshoot in silos. Meanwhile, managing real-time inventory, pricing, and user sessions across these disconnected systems becomes increasingly difficult, leading to performance issues and degraded customer experiences.
+Without a unified system, businesses struggle with inefficiencies, delayed feature releases, and higher maintenance costs. Instead of focusing on growth and innovation, they get bogged down in managing a fragmented ecosystem of loosely connected storefronts.
 
-Without a scalable, unified strategy, companies struggle with inefficiencies, longer time-to-market, and rising operational costs. Instead of focusing on growth, they are stuck managing an overly complex and fragmented infrastructure.
+[TBD] SOLUTIONS 
 
-## Scaling to new geographies
+**Expanding into New Geographies**
+
+Expanding into new geographies introduces additional layers of complexity that often lead businesses to launch separate storefronts per region. These challenges arise from the need to accommodate region-specific requirements and operational differences:
+
+- **Localized Vendor and Payment Providers** – Different regions require different payment gateways, logistics partners, and tax compliance setups. Integrating each separately leads to redundant systems and inefficiencies.
+- **Localized UI and UX Adjustments** – Languages, currencies, date formats, and even browsing behaviors differ across geographies. Without a flexible system, businesses are forced to create region-specific versions of their applications.
+- **Infrastructure and Performance Issues** – Serving customers in different regions from a single data center leads to slow load times. Without a distributed hosting strategy, performance degrades significantly.
+
+Due to these challenges, many businesses resort to launching separate eCommerce platforms for each region, leading to a fragmented ecosystem that is hard to maintain. Over time, this lack of centralization makes rolling out global updates slow and expensive, ultimately limiting scalability and agility.
+
+[TBD] SOLUTIONS 
 
 ## Launching new brands