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--- | ||
tags: | ||
- FAQ | ||
--- | ||
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# Jetbrain FAQ | ||
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## macOS 获取 datasource 的密码 | ||
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- 复制 datasource - 实际为 XML | ||
- 粘贴出来,获取到 UUID | ||
- 打开 Keychain Access,在 login 里 搜索 UUID | ||
- 查看密码即可 | ||
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## Code Vision hints evaluation | ||
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- 显示使用情况 | ||
- 占用更多 CPU | ||
- https://www.jetbrains.com/help/rider/Code_Vision.html | ||
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## Cannot connect to already running IDE instance. Exception: Process 621 is still running | ||
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```bash | ||
ls "$HOME/Library/Application Support/JetBrains/IntelliJIdea2023.2" | ||
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ls $HOME/Library/Application\ Support/JetBrains/*/.lock | ||
rm $HOME/Library/Application\ Support/JetBrains/*/.lock | ||
``` |
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--- | ||
title: 市场营销 | ||
--- | ||
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# 市场营销 | ||
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- https://en.wikipedia.org/wiki/Marketing |
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--- | ||
tags: | ||
- Glossary | ||
--- | ||
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# 市场营销 | ||
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- AARRR | ||
- 根据所处时间和场景不同排列也不同 | ||
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| 英文 | 含义 | 释义 | | ||
| ----------------- | ---------------------------- | ----------------------------------------------------- | | ||
| DAU | 日活用户 | Daily Active User | | ||
| WAU | 周活用户 | Monthly Active User | | ||
| MAU | 月活用户 | Monthly Active User | | ||
| YAU | 年活用户 | Yearly Active User | | ||
| active | 活跃 | 一般定义为发生过某个事件 | | ||
| AARRR | 获客、激活、留存、引荐、盈利 | Acquisition、Activation、Retention、Referral、Revenue | | ||
| acquisition | 获客 | 拉入新用户 | | ||
| activation | 激活、活跃 | 初次印象影响 | | ||
| retention | 留存 | 用户持续使用 | | ||
| referral | 引荐 | 推荐给其他人,带来新用户或成交 | | ||
| revenue | 收益 | | ||
| funnel | 漏斗 | | ||
| LTV | 生命周期价值 | Lifetime Value | | ||
| CLV | 客户生命周期价值 | Customer Lifetime Value | | ||
| CAC | 获客成本 | Customer Acquisition Cost | | ||
| segment | 人群、分片 | 以一定的纬度划分用户 | | ||
| magic number | 魔法数字 | 零界点 | | ||
| metric | 指标 | | ||
| KPI | 关键绩效指标 | Key Performance Indicators | | ||
| North star metric | 北极星指标 | | ||
| critical path | 关键路径 | | ||
| behavior | 行为 | | ||
| behavior analysis | 行为分析 | | ||
| behavior event | 行为事件 | | ||
| portrait | 画像 | 尝试理解用户 | | ||
| cluster | 聚类 | 画像方式、使用相似性来定义用户 | | ||
| event | 事件 | | ||
| AB Test | A/B 测试 | 实验验证 | | ||
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- Growth hacking - 增长黑客 | ||
- 专注于快速增长的营销方法 | ||
- 适用于初创公司和快速发展的企业 | ||
- 结合传统的营销策略、产品开发和数据分析,以最小的成本实现最快的增长。 | ||
- 特点 | ||
- 数据驱动 | ||
- 迭代试验 | ||
- 创新思维 | ||
- 用户聚焦 | ||
- 跨职能协作 | ||
- 步骤 | ||
- 设定增长目标 | ||
- 分析和理解用户 - 深入了解目标用户群体,包括他们的需求、行为和痛点。 | ||
- 构建增长团队 - 跨职能团队,集合不同领域的专业知识。 | ||
- 实施增长实验 | ||
- 数据分析和优化 | ||
- 规模化成功策略 | ||
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## 客户生命周期 | ||
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- 意识阶段:消费者开始了解品牌或产品。 | ||
- 考虑阶段:消费者考虑是否购买。 | ||
- 购买阶段:消费者进行首次购买。 | ||
- 保持阶段:保持客户的持续购买和兴趣。 | ||
- 忠诚阶段:客户变成品牌的忠实支持者。 | ||
- 倡导阶段:客户推荐产品给其他人。 | ||
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--- | ||
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- Reach - 触达 | ||
- Acquisition - 获客 | ||
- Conversion - 转化 | ||
- Retention - 留存 | ||
- Loyalty - 忠诚 | ||
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关注于品牌的行为和策略,以及客户在每个阶段的行动。 | ||
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--- | ||
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- Awareness - 意识 | ||
- Interest - 兴趣 | ||
- Desire - 欲望 | ||
- Action - 行动 | ||
- Loyalty - 忠诚 | ||
- Advocacy - 倡导 | ||
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侧重于理解和影响消费者的心理过程,从了解到购买,再到成为品牌的倡导者。 |
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tags: | ||
- Glossary | ||
--- | ||
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# 管理术语 | ||
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| abbr. | en | cn | | ||
| ----- | ------------------------- | -------------- | | ||
| PMO | Project Management Office | 项目管理办公室 | |
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title: Load Balance | ||
--- | ||
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# Load Balance | ||
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- [DPDK](https://en.wikipedia.org/wiki/Data_Plane_Development_Kit) - Data Plane Development Kit | ||
- 直接在网卡开发应用实现抓发,绕过内核处理,做到性能最大化 | ||
- 绕过内核 | ||
- [Netfilter](https://en.wikipedia.org/wiki/Netfilter) | ||
- Linux 提供的内核机制,用于网络相关处理 | ||
- [OpenOnload](https://www.openonload.org/) | ||
- 网络栈 | ||
- [FDio/vpp](https://github.com/FDio/vpp) - [fd.io](https://fd.io/) 的项目 - The Fast Data Project | ||
- open source version of Cisco's Vector Packet Processing (VPP) technology | ||
- 参考 | ||
- [Kernal bypass](https://blog.cloudflare.com/kernel-bypass/) | ||
- 如何绕过内核以提高性能 | ||
- PACKET_MMAP - Linux 接口,快速网络嗅探 | ||
- PF_RING - 加速包捕获,不在 linux 主干 | ||
- Snabbswitch - L2,使用 Lua 编写的框架,对网卡编程,绕过内核网络栈 | ||
- DPDK | ||
- Netmap | ||
- [10 Open Source Load Balancer for HA and Improved Performance](https://geekflare.com/open-source-load-balancer) | ||
- [iqiyi/dpvs](https://github.com/iqiyi/dpvs) - high performance Layer-4 load balancer based on DPDK | ||
- [Building a Billion User Load Balancer](https://news.ycombinator.com/item?id=13354546) | ||
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## NOTE | ||
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- LB 需要考虑 | ||
- 支持的协议层级 | ||
- 支持的应用协议 | ||
- 支持的负载权重因子 |
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