Cookbook: Branding the IPython notebook

Distribute the following script with your framework/library/... and your users will get a binary "my_framework_tutorial"/"my_framework_tutorial.exe", that will start a notebook with optionally changed templates and static files like your framework/library logo, that already comes with the notebook files, that you distribute with your package.

Github: Gist 1497850

The script contains further documentation on how to prepare everything and setting setuptools up to create the binary.