-
Notifications
You must be signed in to change notification settings - Fork 358
Common Questions: What is OOB?
Katie Stroud edited this page Sep 18, 2019
·
1 revision
OOB is an abbreviation for Out-of-Band legal basis and represents a signal that transparency & consent was achieved for a vendor outside of the TCF, which is an in-band establishment. Publishers can choose whether to support OOB or not, and if they do, they may provide a list of approved vendors allowed to claim OOB. Look for details outlined in documentation for the TC String.
The Transparency and Consent Framework (TCF) Wiki