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Vendors: DSP Guidelines
Katie Stroud edited this page Sep 26, 2019
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In addition to vendor guidelines, DSPs should consider the following points:
- If you're handling any personal data, register as a vendor in the Global Vendor List.
- Support ingesting transparency and consent signals on openRTB bid requests.
- Decide how to handle bidding based on these signals, ensuring that processing of user data only occurs when there is a legal basis.
The Transparency and Consent Framework (TCF) Wiki