Vendors: DMP Guidelines

DMP Guidelines

DMP in this document refers to enterprise software that can be used by publishers, marketers, agencies and third-party vendors to centralize marketing information associated with pseudonymous IDs. To take advantage of the Framework, DMPs should be registered to the Global Vendor List. For simplicity sake, we will assume the same guidelines apply for both buy-side focused and sell-side focused DMPs. While oriented towards different buyers, buy-side and sell-side DMPs centralize this data, enable forecasting and reporting, and often enable syndication to take-action systems (e.g., Publishers, DSPs, DCO vendors, and Site Optimization/Personalization vendors).