Publisher: Why do I need a CMP?

What is a Consent Management Platform (CMP) and why do I, as a Publisher, need one?

A Consent Management Platform (CMP) is operated by a controller and is used to manage transparency and consent (TC) preferences signaled by the end user. The CMP installs a user dialogue on the publisher’s digital properties to capture and manage TC information from a user. This installed user dialogue software also surfaces TC information to vendor technologies operating as part of the publisher’s digital property and supply chain. The CMP acts as an intermediary between the publisher, end user, and vendors.

Please refer to TCF Policy for a complete definition of a CMP. A registered CMP is required if the publisher or website operator wishes to work under the Policies of the TCF.

The publisher may implement a CMP in one of two ways:

1. Build: Develop an in-house CMP that meets the technical requirements specified by IAB Europe and register as an official CMP using this form.
2. Outsource: Rely on the service of a CMP registered with IAB Europe and listed here as an official CMP.