Serious Concept Mapping

The mapping of the serious concept to the game design can be achieved at a surface, medium or deep level. ONE DAY or DAY ONE has a deep mapping to both women and engineering (specifically software). A deep mapping involves directly mapping the game elements to the selected serious game concept, breaking it down into one or more specific aspects and mapping each of them to a game design element.

Women in Engineering Aspect	Related Game Element(s)	Manifestation in Game Play
Strategy: Women in technology often benefit from mentorship and sponsorship to help advance them in the industry.	We have designed several non-playing characters (NPCs) based on women who are professional engineers (Catherine, Rashina and Kelsey) that can act as a mentor for the player.	In both the lobby and the leech areas the player can converse with different NPCs with different experiences and can ask women in industry to be their mentors. Through having a mentor, the player can hear about their experiences and may feel encouraged to pursue a career in which they can now envision themself achieving in.
Strategy: Women are more likely to pursue engineering and a career in the STEM fields when they receive encouragement from others.	We have designed the mini-game guardians to give the player personal praise and encouragement.	Personal encouragement is given to the user as they progress in the mini-game, upon completion of the mini-game and in the overall game world.
Strategy: Role models can play a large part in encouraging students to pursue a subject. Seeing women in engineering can encourage them to study engineering.	We have designed all of our NPCs to be prospective engineers, undergraduate engineering students and engineers. Almost all of which are women.	Different role models are available for the player to interact with as they explore game world. These role models are located in the lobby and include current undergraduate students, prospective students and lecturers who pass on their advice and personal experiences.
Strategy: Students are sometimes not aware of the skills they already have that are relevant to the different specialisations in engineering. By making them aware of these skills, this allows them to consider engineering as an option for them.	We have designed our mini-games to introduce the player to basic skills relevant to engineering and specialisations of engineering.	There are three mini-games that showcase fundamental skills that are required in the different engineering specialisations (software, electrical, and civil). These mini-games can be found in the leech and are intended to expose the player to what engineering can be like.
Strategy: Students benefit from recognising their own strength and skill in a particular subject. If a student is shown that they have skill in a certain area they are more likely to feel encouraged to pursue it.	We have designed a scoring system in each of the mini-games.	The mini-games all have their scoring systems, where based on the scores the players get and the difficulty the players feel, the players can judge for themselves the specialisations they may be more suited towards. The player is able to see the High Score board from the main menu as seen in figure 10.
Strategy: Students will have a clearer idea of what each engineering specialisation is about once they have been showcased to them. This is beneficial and allows students to make informed decisions based on their own experiences rather than be influenced by others.	We have designed three mini-games to showcase three of the specialisations.	The mini-games found in the leech will show the player what the different specialisations have to offer, and introduce the player to what they might expect from them.
Strategy: High school students benefit from speaking to current engineering undergraduates to learn about the different specialisations and the opportunities that are available in engineering.	We have designed NPCs from different specialisations to talk about engineering and their specialisation.	The player can speak to the NPCs, and ask different questions, and gain insight into what engineering is.
Strategy: Women are more likely to be able to envision themselves in an industry where they can see themselves represented.	We have incorporated NPCs into our game so that the player can see different women in engineering and may see engineering as an option for them.	The different NPCs represent real women in engineering: those who are wanting to study it, those are studying it, or are working in the industry.
Strategy: Women are more likely to ask for help when they are prompted to. This encourages them to ask their questions, without fear of judgement.	We have designed the closing on the interaction with the NPCs to prompt the player to ask further questions.	When a player opts to leave the conversation or finishes the conversation with an NPC, the NPC encourages the player to come back to them if they have any questions - which can make the player more at ease in conversing with people in real life and asking for help.
Strategy: People are more likely to persevere and continue with a task if help is provided to them from the beginning.	We have designed each mini-game to have a tutorial to aid the player.	When the player enters the mini-game they go through the game tutorial, explaining how to play the games. If at any point in the game the player is confused they can return to the tutorial which will help them complete the game.
Strategy: All students may benefit from a university open day experience prior to beginning an undergraduate degree so they can get a better idea of what life at university is like. By digitalising Enginuity Day, women not near a university or women who are disabled will not be disadvantaged as they will receive the same opportunity to experience the day as if they were physically there.	We have designed a virtualised Enginuity Day that has multiplayer functionality.	Three of the specialisations are showcased to the students in the mini-games (which must be played solo), the prospective students can converse with NPCs but also other prospective students who are also virtually experiencing Enginuity Day.
Strategy: Women are different and have different communication styles. Sometimes they may be more comfortable communicating and networking with others through online means rather than face to face.	We have designed NPCs that are placed throughout the game world for the player to interact with.	While the virtual conversation with the NPCs is a good way for information to be conveyed to the player about engineering, it can also be practice for the player and inspire them to strike up conversations in real life at networking events.