CIID 2019 Insights week 1

Please write your name and your 3 insights on this page:

Your name:

Insights about your project:
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3.
Insights about any project:
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2.
3.

Your name:

Insights about your project:
1.
2.
3.
Insights about any project:
1.
2.
3.

Silvia Sgualdini

Insights about your project:

1. It’s difficult to create a coherent loop! It’s not as intuitive as it seems to create a coherent narrative that connects the real and the digital in a meaningful way, so that actions in the real justify those in the digital realm and viceversa. It took a while to understand the consequences and reactions caused by each action.
2. The butterfly became a character. The presence of a ‘living’ being creates empathy in the user. The introduction of the butterfly as agent pressing the button in the digital real to switch the light off in the real caused a moment of delight in the user. I wonder if it had been a lever or another object pressing the button whether it would have had a different reaction?
3. Sound is important as a ‘cause and effect’ signal. I became aware of the sound of the relay playing a part in the project only at the demo phase. The digital butterfly ‘caused’ the sound of the relay in the real world by gently landing on the digital button. The sound made this transition clear and justified the light switch turning off.

Insights about any project:

1. The fiducial can be any size and anywhere! (sort of) The possibility of wearing the fiducial in the ‘rocket’ project created a whole new dimension - the possibility of triggering something through one’s own body and position in space. The awareness of this possibility opened reflections both on self-image and its manipulation and potential developments in advertising and sponsorship.
2. When you see it, it hurts. In the finger chopping project, what made the reaction so visceral was both the image onscreen and the anticipation of risk (when/will it really happen?) as well as the solenoid valve noise, which created a rhythm in synch with the action onscreen. Having one’s own body as a vulnerable part in the ‘game’ is extremely powerful.
3. You see what you get. The water/salt pouring project played on our expectations from the real world. Gravity makes things flow downwards so the confirmation of this behaviour on the digital display caused by the accelerometer is reassuring. A moment of delight happens when we see this particles sprinkling into a real container. Nothing out of the ordinary except that the particles are not really there but they are imaginary! The colour blue contributed to this feeling of ‘magic’. Water is actually transparent but we can imagine it as blue in cartoons and drawings.